MY PORTFOLIO
None of these clients came to me because their work wasn't good enough. They came because the brand around the work was sending the wrong message, the kind that makes a potential client assume you charge less than you do, or that you started your business yesterday. What I build corrects that specific problem.
I get to the bottom of who someone actually is, what they're genuinely better at than their competitors, and exactly who needs to believe it, and then I build a brand and a website that makes that case before the visitor has finished forming an opinion.
All of my clients are the BEST at what they do - but their brands and websites weren't showing it
Here are few of the people I've built brands and websites for, what was holding them back, and what the work actually did about it. Open any project for the longer version!
Less Talking, More Showing.
She was mentoring at a high level and presenting it on a website built in a weekend three years ago. We rebuilt the brand around the calm, anti-hustle philosophy that actually defines her work, so the website now signals her price point instead of undercutting it.
Wholistic Business Mentor
Rowan Hale
Maren's copy knew exactly where it was taking people. Her old site didn't back it up, the design fought the flow instead of supporting it. We built visuals that move in lockstep with her words, so the page finally guides people the way her copy intends.
Launch Copywriter
Cult Copy
Looking expensive is the floor, not the goal. The point of every one of these projects was to change what happens after someone lands on the site: whether they read past the first section, whether they trust the price, whether they fill out the form instead of closing the tab.
A nice-looking website that doesn't move people through it is just an expensive brochure. I design for the decision, not the compliment, which means the layout, the order of information, and the way the eye travels are all built to do one specific job, turn the right visitor into an inquiry.
Is this sounding like exactly what you need? Click below to work with me.
A Brand That Only Looks Good Is Decorative. These Were Built to Change Behavior.
"I'd been embarrassed by my website for two years and kept telling myself I'd fix it eventually. Frankie fixed it in a way I never could have, and three weeks after launch I raised my rates for the first time without flinching."
"She asked harder questions than anyone I'd worked with, and the brand is better because of it. It looks like the business I always said I was running, not the one my old site made me look like."
"I'd been undercharging for years, and I'm now fairly sure my old website was the reason. Frankie rebuilt the whole thing around what I actually do, and within a month I raised my rates without the usual spiral of guilt. The site does the convincing so I don't have to."
The throughline in every project here is a person who was better than their brand was letting on, and finally did something about it. If that's a little too close to home, I take a small number of projects every quarter and I'd genuinely like to hear what you're building.
If You Recognize Yourself in Any of This, We Should Talk.
The Citrine Template for Showit
The Rowan Template for Showit
A full custom project isn't for everyone! My website templates give you access to my taste and experience for a fraction of the cost and time. Pick one, add your words and photos, and launch something you're proud of by the weekend.