You're SO good at what you do. Probably better than most of the people getting hired ahead of you. But the clients you actually want are making up their minds in the first five seconds, and right now your brand is telling them you're still figuring it out.
I build the kind of brand and website that closes that gap, so the work speaks before you say a word.
You're the Best-Kept Secret in Your Industry, and It's Not Working in Your Favor.
You can do everything right and still lose people at the last step. I've watched it happen for years. A founder pours themselves into the content, the referrals, the ads, the showing up. They drive all these people to their website. And then the website undoes the work, because it looks like a placeholder they kept meaning to fix.
Marketing isn't one thing. It's a whole ecosystem, and every piece is handing people off to the next step. But almost everyone pours their energy into the top of that system and lets the foundation, the brand and the site everything points back to, stay an afterthought. So the harder they market, the more people they lose at the exact moment those people were ready to decide.
I build that foundation. Not because it's the only thing that matters, but because it's the thing everything else depends on. When it's solid, all the work you're already doing finally has somewhere to land.
Here's What Nobody Tells You About Marketing Your Business.
I'll be honest with you, because a lot of designers won't: a beautiful brand is not a growth strategy. It won't write your emails, run your ads, or build your audience. Anyone who tells you a rebrand will fix your whole business is selling you something.
What it will do is make every other thing you're doing work harder. The content converts better because people trust what they land on. The referrals close faster because you look like the answer. The ads stop leaking money at the final click. Your brand and website are the ground all of it stands on, and when the ground is solid, everything you build on top of it holds (and converts!).
A Brand Won't Do Your Marketing For You. But Nothing Else Works Until It's Right.
...and then let my lease and my entire personality relocate. I'm fluent in two languages and somehow less articulate in both before my second coffee.
I'm the friend who remembers your dog's birthday but not my own dentist appointments. I'd love to tell you I have impressive hobbies, but mostly I read too late into the night, take the long way home because I love a random ass adventure, and have opinions about pastry that have genuinely strained friendships.
I'm a mess in all the low-stakes ways and weirdly meticulous about the things that actually matter. Like redesigning your brand and website, for instance.
I'm Frankie. I'm an American who came to Copenhagen for what was supposed to be a short stint
Dream Clients I'd Drop *Almost* Everything for
The kind with a natural-only list, a record player behind the bar, and a hard no on pinot grigio.
A Wine Bar Owner
The type whose mugs have a three-month waitlist and whose glazes look like the inside of a peach.
A Ceramicist
Ideally one who's funnier than their profession technically allows and has excellent taste in waiting-room art.
A Therapist
The kind who thinks baby's breath is a personal insult and builds arrangements that look a little feral.
A Floral Designer
But specifically the kind who'd rather talk about boundaries than revenue screenshots.
An Online Business Coach
It's where I talk through the things I wish people knew before they hired a designer, or before they spent a weekend trying to do it themselves. Equal parts advice, opinions, and behind-the-scenes. Have a look around.
The Part of the Internet Where I Overshare About Design and Business and What's in my Bag
Free Website Font Pairing Guide
Free Link in Bio Showit Template
Every good party sends you home with something, and this one's no different. These are the free resources I make when I notice the same problem tripping people up again and again, the kind of thing I'd normally only hand off inside a project. No catch, no fine print.